The dissertation is a comprehensive study of theoretical, methodological and practical aspects of pricing at electricity supply enterprises in the conditions of liberalization of the electricity market.
The relevance of the research topic is due to the transformation processes in the electricity market of Ukraine, which involve the transition to a competitive model of functioning. This necessitates the development of effective approaches to the formation of electricity prices, which would take into account the specifics of the activities of electricity supply enterprises and their role in the market environment.
The purpose of the study is to substantiate the theoretical foundations, organizational and methodological provisions of pricing at electricity supply enterprises, as well as to develop recommendations for its improvement in the conditions of liberalization of the electricity market.
Based on the analysis of global and domestic experience, the essence and content of electricity pricing are determined, the features of price formation in the conditions of a liberalized market are revealed, and the factors that influence its dynamics are systematized. The author's definition of pricing in the conditions of market liberalization is formulated, which takes into account the specifics of electricity as a commodity and the current situation in the electricity market.
The scientific novelty of the results obtained lies in the development of a methodological approach to pricing at electricity supply enterprises, which takes into account their belonging to a certain group (electricity supplier at free prices, universal service provider, supplier of "last resort").
The systematization of pricing methods has been improved in accordance with the specifics of the activities of electricity supply enterprises, which allows increasing the efficiency of determining the price of electricity. Scientific and methodological approaches to the classification of pricing methods and the feasibility of their use at electricity supply enterprises based on the specifics of their work have been determined. A structuring of the stages of the pricing process has been formed, which includes an analysis of the electricity consumption base, forecasting the individual consumer profile and developing alternative procurement strategies, which allows assessing the compliance of the price with market conditions. An organizational and methodological approach to price formation control has been proposed, which includes phasing the process, structural transformation of the enterprise and contributes to the optimization of business processes, increasing competitiveness, expanding sales markets and reducing the cost of electricity for the end consumer.
A methodological approach to calculating the price of electricity has been developed, which allows consumers to predict the level of costs, as well as an approach to forming information support for pricing, which takes into account the structural features of the market and influencing factors.
The structuring of the stages of the evolution of the electricity market (formation of prerequisites, structural restructuring, institutional formation, modernization, liberalization), the mechanism of the functioning of the liberal market through the detailing of its segments, systematization of factors influencing pricing and methodological approaches to price forecasting have been further developed.
The approaches proposed in the paper allow to increase the efficiency of pricing at electricity supply enterprises, reduce strategic price risks, improve the financial stability of market entities, and ensure fair pricing for end consumers.
